Amika Big Hit Volumizing Shampoo 9.2oz

Amika Big Hit Volumizing Shampoo 9.2ozhit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day* with weightless moisture thatll send limp, lifeless hair home.* *based on a professional evaluation of 32 subjects. who it's for fine medium hair types (1 3a) why it's special this volume deserves an encore. big hit shampoo is packed with volume enhancing ingredients to turn up the volume without drying or weighing hair downin fact, big hit helps to

hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day* with weightless moisture that’ll send limp, lifeless hair home.*

*based on a professional evaluation of 32 subjects.

who it's for

fine-medium hair types (1-3a)

why it's special

this volume deserves an encore. big hit shampoo is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down—in fact, big hit helps to add + retain moisture into strands for volume without the compromise. the main act? an instant boost of volume that lasts all day.

• volume that packs a performance: clinically proven for 2.3x more volume**
• iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home.
• soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin.