Recommendation Engines
SKU: 2950889124

Recommendation Engines

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Recommendation EnginesHow companies like Amazon and Netflix know what "you might also like" the history, technology, business, and social impact of online recommendation engines. Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to recommend more; YouTube and TikTok always have another video lined

How companies like Amazon and Netflix know what "you might also like" the history, technology, business, and social impact of online recommendation engines.

Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to recommend more; YouTube and TikTok always have another video lined up to show you; Netflix has crunched the numbers of your viewing habits to suggest whole genres that you would enjoy. In this volume in the MIT Press's Essential Knowledge series, innovation expert Michael Schrage explains the origins, technologies, business applications, and increasing societal impact of recommendation engines, the systems that allow companies worldwide to know what products, services, and experiences "you might also like."

Schrage offers a history of recommendation that reaches back to antiquity's oracles and astrologers; recounts the academic origins and commercial evolution of recommendation engines; explains how these systems work, discussing key mathematical insights, including the impact of machine learning and deep learning algorithms; and highlights user experience design challenges. He offers brief but incisive case studies of the digital music service Spotify; ByteDance, the owner of TikTok; and the online personal stylist Stitch Fix. Finally, Schrage considers the future of technological recommenders: Will they leave us disappointed and dependent--or will they help us discover the world and ourselves in novel and serendipitous ways?



Binding Type: Paperback
Publisher: MIT Press
Published: 09/01/2020
ISBN: 9780262539074
Pages: 296
Weight: 0.65lbs
Size: 6.90h x 5.00w x 0.80d
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SKU: 2950889124

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Crystal
Birmingham, US
★★★★★ 5
Exactly what I needed for my bathroom refresh.
Color: B. Rustic Brown - Americana Farmhouse Style, Number Of Shelves: 2, Size: 22.5inches, Color: B. Rustic Brown - Americana Farmhouse Style, Number Of Shelves: 2, Size: 22.5inches
I bought these floating shelves in the color Rustic Brown to replace a bulky storage shelf that was making my bathroom feel cramped, and they completely transformed the space. The wood finish looks much more expensive than I expected, and once installed they gave the bathroom a clean, modern, spa-like feel without taking up visual space. Installation was straightforward overall. I mounted one screw in the center into a stud and used drywall anchors for the remaining hardware, and the shelves feel very sturdy. They sit flush against the wall and don’t sag or wobble. I especially love how slim they are while still being deep enough to hold everyday bathroom items, decor, candles, skincare, and small baskets. The color worked perfectly with my bathroom vanity and mirror trim, and the floating design instantly made the room look more organized and intentional. Huge upgrade for a small space. Definitely recommend if you want functional storage that also looks elevated and minimalist.
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Reviewed in the United States on May 30, 2026
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Verified Purchase
Amazon Customer
Waukegan, US
★★★★★ 4
Good Shelves
Color: B. Rustic Brown - Americana Farmhouse Style, Number Of Shelves: 3, Size: 22.5inches
These shelves are really nice quality and look as advertised. The hardware included was great quality, metal drywall anchors and good screws. They were easy to install, and make even/level with each other. My only gripe is the price, but I'm very satisfied with the product overall.
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Reviewed in the United States on April 12, 2026
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Verified Purchase
Patricia G.
Los Angeles, US
★★★★★ 5
Attractive, easy to install, nicely equipped hardware package.
Color: B. Rustic Brown - Americana Farmhouse Style, Number Of Shelves: 2, Size: 22.5inches
These are pretty doggone nice shelves and I appreciate the fact that they are not made of solid particle board. Yes they are made of an engineered product, but they are lightweight and strong…and look better than particle board products and more costly than their actual price. Easy installation system with the bracket…not fussy like some are. An especially thoughtful touch is the variety of hardware that is included. Also a tiny level for use when installing them. What? …So they can be installed correctly? I was pleasantly surprised by this inclusion.
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Reviewed in the United States on May 29, 2026
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Verified Purchase
Sara
Port Orchard, US
★★★★★ 5
Beautiful shelves
Color: B. Rustic Brown - Americana Farmhouse Style, Number Of Shelves: 2, Size: 22.5inches
Great quality shelves, have them in 4 rooms, they are easy to hang up and lightweight, look really nice and keeps room looking organized and clean.
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Reviewed in the United States on May 24, 2026
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Verified Purchase
Kristal S.
Pawtucket, US
★★★★★ 5
Perfect for a coffee bar
Color: B. Rustic Brown - Americana Farmhouse Style, Number Of Shelves: 3, Size: 15.7inches, Color: B. Rustic Brown - Americana Farmhouse Style, Number Of Shelves: 3, Size: 15.7inches
These are great for my coffee bar! These shelves are easy to install and came with all the hardware needed. What a great value for your money, especially when you get 3 of these cute shelves. I love how they help organize my coffee bar area and the size fits perfectly.
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Reviewed in the United States on May 26, 2026

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