Neurogastronomy: How the Brain Creates Flavor and Why It Matters
SKU: 60452685517

Neurogastronomy: How the Brain Creates Flavor and Why It Matters

Sale price$22.91 Regular price$25.46
Save 10%

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 5 - Jul 10

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Neurogastronomy: How the Brain Creates Flavor and Why It MattersLeading neuroscientist Gordon M. Shepherd embarks on a paradigm shifting trip through the "human brain flavor system," laying the foundations for a new scientific field: neurogastronomy. Challenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously believed. Shepherd begins Neurogastronomy with the

Leading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the "human brain flavor system," laying the foundations for a new scientific field: neurogastronomy. Challenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously believed.

Shepherd begins Neurogastronomy with the mechanics of smell, particularly the way it stimulates the nose from the back of the mouth. As we eat, the brain conceptualizes smells as spatial patterns, and from these and the other senses it constructs the perception of flavor. Shepherd then considers the impact of the flavor system on contemporary social, behavioral, and medical issues. He analyzes flavor's engagement with the brain regions that control emotion, food preferences, and cravings, and he even devotes a section to food's role in drug addiction and, building on Marcel Proust's iconic tale of the madeleine, its ability to evoke deep memories.

Shepherd connects his research to trends in nutrition, dieting, and obesity, especially the challenges that many face in eating healthily. He concludes with human perceptions of smell and flavor and their relationship to the neural basis of consciousness. Everyone from casual diners and ardent foodies to wine critics, chefs, scholars, and researchers will delight in Shepherd's fascinating, scientific-gastronomic adventures.

Binding Type: Hardcover
Publisher: Columbia University Press
Published: 12/02/2011
ISBN: 9780231159104
Pages: 288
Weight: 1.15lbs
Size: 8.90h x 6.30w x 0.90d

Review Citations: Library Journal 11/15/2011 pg. 94
Choice 04/01/2012
New York Times Book Review 06/21/2012 pg. 30
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 60452685517

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.3 ★★★★★
Based on 1622 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
S
Verified Purchase
5 stars! Super comfortable and the best slippers to slip into after your shower or Bath.
Dallas, US
★★★★★ 5
I used balm first to wash off eye makeup
Size: 12 Fl Oz (Pack of 1)
It cleaned my face beautifully without drying skin
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 29, 2026
L
Verified Purchase
Linda Morrison
Lake Worth, US
★★★★★ 3
Just ok
Size: 5 Fl Oz (Pack of 1)
You get what you pay for. It’s reasonably priced but I find it leaves my skin feeling dry. I need a product for aging, dry skin.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 7, 2026
N
Verified Purchase
Natalia Taranova
Natrona Heights, US
★★★★★ 5
Finally a Cleanser That Works for My Daughter's Puberty Skin
Scent: Unscented, Size: 3.4 Fl Oz (Pack of 1), Scent: Unscented, Size: 3.4 Fl Oz (Pack of 1)
I ordered this foaming gel for my 11-year-old daughter on the recommendation of our dermatologist. She's at that age where her skin is changing, and we've been struggling with excess oil, shine, and the breakouts that come with it. Honestly, this is the best face wash we've tried so far. The texture is light and pleasant, it foams up nicely without being too thick or heavy. The scent is very mild and not overpowering, which is great for sensitive skin. After just a few uses, the oily shine on her skin started to fade, and the sebum production noticeably decreased. That means fewer breakouts and less irritation overall. It doesn't dry out her young skin at all. It just gently removes dirt, oil, and impurities without stripping it. No tightness, no redness. We're really happy with how it's working so far. Will continue using it and update if anything changes, but for now highly recommend for anyone dealing with puberty or oily, sensitive skin.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 6, 2026
E
Verified Purchase
Elj
Waukegan, US
★★★★★ 5
Rosacea care
Scent: Unscented, Size: 500ml / 16.7 Fl Oz
I have been using this cleanser for a year. It's a simple unscented cleanser that is part of my rosacea care. No irritation or tightness. When it's on sale I grab a couple. I found that applying it to dry skin first, then adding water, is much more effective than applying it on wet skin. The consistency is a little thin so it's challenging to make it lather. A great all around cleanser for any type of skin.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 16, 2026
M
Verified Purchase
Mariana Josefina Alonzo Leal
West Palm Beach, US
★★★★★ 5
Ideal cleanser for sensitive feet
Scent: Unscented, Size: 500ml / 16.7 Fl Oz, Scent: Unscented, Size: 500ml / 16.7 Fl Oz
The Bioderma Sensibio Gel Moussant is a gentle cleanser ideal for sensitive skin. It effectively removes impurities without drying, soothes the skin, and prevents tightness. Its soap-free formula makes it perfect for daily use on face and eyes.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 20, 2026

recommand products