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Description
Narrative and Numbers: The Value of Stories in BusinessHow can a company that has never turned a profit have a multibillion dollar valuation? Why do some start ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number crunchers who
How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value. Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility.Binding Type: Hardcover
Publisher: Columbia Business School Publishing
Published: 01/10/2017
ISBN: 9780231180481
Pages: 296
Weight: 1.40lbs
Size: 9.10h x 6.40w x 1.20d
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4.5 ★★★★★
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Product Reviews
★★★★★ 4
Great Pillows
Style: Side Sleeper, Pattern Name: King
I was very skeptical about purchasing pillows online. After much research, I decided to buy two of the king size pillows. When they arrive, they were rolled up tightly in plastic. I fluffed them up and got new pillow cases for them. The first few days, I was tossing and turning. After giving them a few days, I can honestly say they are very nice pillows. Not to firm and not to soft...a very nice medium! They have a cool feeling when you lay on them. These pillows are great for those who sleep on their back AND side sleepers. No feathers have been poking out. My significant other LOVES these pillows. Been sleeping great and feel like I made a great decision getting these. Great value, great materials and great quality. I highly suggest trying these out if you're looking to replace your pillows.
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Reviewed in the United States on March 10, 2022
★★★★★ 5
Serta Pillows
Style: Side Sleeper, Pattern Name: King
They’re very comfortable.
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Reviewed in the United States on October 25, 2025
★★★★★ 3
Great quality but big
Style: Side Sleeper, Pattern Name: King
These pillows seem to be very good quality. I couldn’t wait to try them. I soon realized that they’re very thick & too high for my neck. I can push the pillow down but it doesn’t stay so I’d say they’re too firm for me & don’t support the neck properly because of the height.
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Reviewed in the United States on February 16, 2025
★★★★★ 5
my fav now after using 50+ pillows
Style: Back Sleeper, Pattern Name: King
I have always struggled to find the perfect pillow, and so far I have had 50+ pillows. Personally, I like my pillow to be on thinner side as I look for more support for my neck.
This is my first time buying pillows online, because I like to physically touch and feel the firmness and thickness before I purchase my pillows. I am so glad I did it! These pillows are just PERFECT for me! Perfect firmness, perfect thickness and perfect material.
One thing I suggest is that be extra cautious when you open the package. These pillows were rolled and put in a relatively thin shipping bag, so when you open with sharp objects be careful not to cut your new favorite pillows!
I let the pillows sit for about 48 hours before I started using them, but I assume you don't have to wait that long.
Overall, I am very happy with my first online pillow purchase with Serta!
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Reviewed in the United States on April 1, 2020
★★★★★ 2
Not worth it
Style: Side Sleeper, Pattern Name: King
Feel nice and fluffy for couple months, then go flat
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Reviewed in the United States on September 5, 2025
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