Методи опитування. Survey Methods
SKU: 40095943178

Методи опитування. Survey Methods

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Description

Методи опитування. Survey Methods. Survey Methods , , , . ' ' , (CAPI), (CATI), . , , , , , , , , . SPECIFICATIONS: Author: V. Paniotto, N. Kharchenko . , . Publisher: Language: Ukrainian Publication Date: 2017 Number of pages: 342 pst Format: Hardcover Width: 150 mm 5,9' Height: 220 mm 8,7' Weight: 410 g Illustrations: Black and white ISBN: 9789665187219

Методи опитування. Survey Methods

Книга присвячена методам опитування в соціологічних, демографічних, маркетингових та будь-яких інших дослідженнях, де вони застосовуються. Підручник орієнтований на навчання практичного використання сучасних комп’ютеризованих методів опитування ― інтерв’ю 'обличчя до обличчя' за допомогою ноутбуків, кишенькових комп’ютерів та планшетів (CAPI), телефонних опитувань за допомогою комп’ютерів (CATI), різних видів інтернет-опитувань. Книга призначена для студентів-соціологів, соціологів-практиків, які працюють у тих сферах діяльності, де можуть знадобитися соціологічні дослідження, для фахівців інших суспільних наук, журналістів, потенційних замовників опитувань, а також усіх, кого цікавлять опитування населення.

SPECIFICATIONS:

Author:V. Paniotto, N. Kharchenko - В. Паніотто, Н. Харченко

Publisher:Києво-Могилянська академія

Language:Ukrainian/Українська

Publication Date:2017

Number of pages:342 pst

Format:Hardcover

Width:150 mm / 5,9'

Height:220 mm / 8,7'

Weight:410 g

Illustrations:Black and white

ISBN:9789665187219

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SKU: 40095943178

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