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Description
Advertising and Consumer Culture in ChinaDive deep into the intricacies of *Advertising and Consumer Culture in China*, a seminal work that explores the evolution of advertising within the context of China's rapid modernization and cultural globalization. This BRAND NEW book, published in 2016 by John Wiley & Sons, encapsulates the dynamic landscape of both Chinese and foreign advertising practices, highlighting the innovative digital advertising strategies that have surfaced in the post WTO
Dive deep into the intricacies of *Advertising and Consumer Culture in China*, a seminal work that explores the evolution of advertising within the context of China's rapid modernization and cultural globalization. This BRAND NEW book, published in 2016 by John Wiley & Sons, encapsulates the dynamic landscape of both Chinese and foreign advertising practices, highlighting the innovative digital advertising strategies that have surfaced in the post-WTO era. With 280 pages of thorough research, the author, Li, employs methodologies including extensive interviews and participant observation to dissect the last three decades of advertising transformation in Post-Mao China.This comprehensive analysis is not just an academic pursuit; it serves as a vital resource for students, scholars, and industry professionals engaged in communication, cultural studies, media, and international business. The book sheds light on the intersection of economic, social, political, and cultural changes in China, offering unparalleled insights into how consumer culture is shaped in this complex environment.
Whether you are a student seeking to understand the nuances of advertising in a global context or a professional looking to enhance your knowledge about Chinese market strategies, this book is an essential addition to your library. Explore the captivating world of *Advertising and Consumer Culture in China* today. **Free shipping available**. Please allow up to **6 weeks for delivery**. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780745671178
Year: 2016
Publisher: John Wiley & Sons (UK)
Pages: 280
Description:
 This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China™s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era.
Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China.
The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
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4.6 ★★★★★
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Product Reviews
★★★★★ 5
Rather pricey.
Excellent vacuum, but I couldn’t justify the price knowing I have another Miele vacuum that works just as well as this one. My current Miele is 27 years old, works perfectly with all attachments, and only cost $20 several years ago. Hard to spend $500 for what I already own. However, if my current one fails, this will be its replacement.
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Reviewed in the United States on April 17, 2026
★★★★★ 4
Close to perfect
This model is among Miele's most recent ones, and benefits from a few small but significant improvements on that account. I'd say that all but one of the components are both beautifully made and beautifully conceived. The floor head initially strikes me as problematic, and for exactly the reason that's suggested by a great many customer reviews of Miele floor heads, which is that when attempting to vacuum even low pile carpet there is a dramatic tendency for the head to essentially glue itself to the carpet. The vacuum power needed to be set on the second lowest of four settings to be able to slide the head over the carpet at all, with either of the two settings of the floor head (carpet or bare floor). So it seems to me that Miele still hasn't figured out how to make a single, multi-purpose floor head, or at least one that isn't electrically powered with a motor in the head to rotate a brush. They do also have air-turbine powered head brushes and models with no rotating brush like the one that comes with the Guard M1. Many types in all. The noise level of this model is even lower than I had hoped and this is one feature that has been further improved - excellent. Also, note that you can replace the default exhaust filter with a separately purchased HEPA filter if that's what you want: 99.999% filtration of the bag plus the HEPA exhaust filter rather than 99.99% filtration of the bag plus the standard, thin, provided, cheaper exhaust filter. This could be important for either allergy issues or safety vacuuming where rodents have made a mess, which can be quite dangerous. Best to lightly spray with dilute chlorine bleach first. There are four exhaust filter grades to choose from. The most basic is the supplied one. Miele desperately needs to improve their documentation to help customers figure out all the variables in their very complex system of models and features. I like this machine a lot. I just need to figure out a better way to vacuum flat surfaces (floors) which are both bare and carpeted. We have almost no high pile or shag rugs (one), so I figured this basic head would be a good choice but I'm concerned that I might never choose to use it on our carpets. Not sure yet. Otherwise close to perfection. One other thing: it's too easy to attempt to insert the bag backwards and not realize it! Oh, one other thing - The cover door for the motor protection filter was stuck closed. It's supposed to snap open when pulling on the handle with modest force but a strong pull didn't to do the trick. There's a slight defect in the mold of one of the two parts where the latch functions. I eventually got it open and used a jeweler's file to very slightly take the edge off the stationary part and now it's fine, but a person could break the cover door trying to overpower the latch. This is a factory defect that's tiny but with potentially very large consequences.
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Reviewed in the United States on March 19, 2026
★★★★★ 5
Best Investment Ever! A Vac-Mop!!!
Color: X40 Ultra/ L40 Ultra & P10 Pro /P50 Pro
These are replacement tools that fit our multipurpose vac/mop. This product is the most helpful and productive item we own. My daughter and I are free to do other things while Miss “B” is busy cleaning our floors! Such a backsaver! The floors are cleaner than manually sweeping and mopping them ourselves! It doesn’t get any better than that!
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Reviewed in the United States on April 21, 2026
★★★★★ 5
This is a Yes!
Color: X40 Ultra/ L40 Ultra & P10 Pro /P50 Pro
I needed to change out my Dreame vacuum accessories but didn’t want to pay the huge amount for the name brand kit, this works beautifully and fit perfectly. I cannot tell a difference and it lasts just as long as the original!
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Reviewed in the United States on April 8, 2026
★★★★★ 1
Side brushes don't fit.
Color: X40 Ultra/ L40 Ultra & P10 Pro /P50 Pro
The side brushes don't fit L40 Ultra.
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Reviewed in the United States on April 28, 2026
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